I had a meeting with Dr Stefania Innocenti of the Smith School to discuss my project at this point. She raises some interesting questions and points moving forward.
How are people interpreting the content/how do the process it
Reference to network effect > how information trickles through tree type networks
Peer to peer vicarious behaviour change
PRACTICALLY
- could run a piece of content and see how followers react
- use of video narratives > how are things communication > mention of the nexus of education and entertainment like the sugar aids project (yet worried this is based on educational behaviour change instead)
- sample will already be biased to an extent if you are sampling a following > surveying would be even more biased
- there may be an observational way to do this
- yet the bias is also fine if it is acknowledged
- Need to consider a compensation system for incentivising > perhaps ask for departmental budget for this!!
- Oxford has a preference for a Microsoft system of surveying
- Can create questions in the survey that will trigger small behaviour responses this might be good for seeing the before and after of things
Treatment + effect > how did things change > what type of reaction did it trigger
MOVING FORWARD
Gotta get more specific!! Narrow it down.
If you had to do the data collection on Monday what would you ask? what is the core of your project?
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