Some potential reading about Influencer Marketing that Steph sent me!
Hi Issey,
some of these are mostly about influencers + brands but I hope you’ll still be able to extract valuable information.
Audrezet, A., de Kerviler, G., & Moulard, J.G. (2018). Authenticity under threat: When social media influencers need to go beyond self-presentation. Journal of Business Research, 117, pp. 557-569
Brown, D. and Hayes, N. (2008). Influencer Marketing: Who really Influencers your Customers? 1st ed. New York: Routledge Taylor and Francis Group
Cialdini, R.B. (2007). Influence: the psychology of persuasion. Revised ed. New York: Collins Business
GRIN. (n.d.). The History of Influencer Marketing [Online]. Available at: https://grin.co/blog/the-history-of-influencer-marketing-how-it-has-evolved-over-the-years/. (Accessed: 23 November 2020)
Kahle, L.R. and Homer, P.M. (1985). Physical attractiveness of the celebrity endorser: a social adaptation perspective. Journal of Consumer Research, 11(4), pp. 954-961
Ki, C-W’C’., Kim, Y-K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychol Mark, 36, pp. 905-922
Kim, Y.-J. and Na, J.-H. (2007). Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruence. International Journal of Sports Marketing and Sponsorship, 8(4), pp. 23-33
Lee, J.-Y., and Eastin, M.S. (2020). I Like What She’s #Endorsing. The Impact of Female Social Media Influencers’ Perceived Sincerity, Consumer Envy, and Product Type. Journal of Interactive Advertising, 20(1), pp. 76-91
Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers’ perceived expertise, trustworthiness, and attractiveness. Journal of Advertising, 19(3), pp. 39-52
Ruvio, A., Gavish, Y., and Shoham, A. (2013). Consumer’s doppelganger: A role model perspective on intentional consumer mimicry. Journal of Consumer Behaviour, 12(1), pp. 60-69
Scheer, L. K., and Stern, L. W. (1992). The effect of influence type and performance outcomes on attitude toward the influencer. Journal of Marketing Research (JMR), 29(1), pp. 60-69
Silvera, D.H. and Austad, B. (2004). Factors predicting the effectiveness of celebrity advertisements. European Journal of Marketing, 38(11/12), pp. 1509-1526
Weismueller, J., Harrigan, P., Wang, Shasha, W., and Soutar, G.N. (2020). Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media. Australasian Marketing Journal, 28, pp. 160-170
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