social psychology literature > One key paper is attached.
The other key author you might want to read about is Albert Bandura. One of the cornerstone of his theory postulates that we, as humans, learn vicariously from others and he explain in detail how actions are conditioned by social comparison.
Self-efficacy : the exercise of control. Otherwise the file titled Bandura’s theory attached is a good start. But also have a look at some of his papers on Scholar.
The other stream of literature that could be of interest to you is that related to norms and expectations. This is pertinently related to your research question and in particular to behavioural change.
Cristina Bicchieri is surely the key reference here. Her book Norms into the wild is very pertinent. It will seem very broad (in fact it is rathe conceptual) but you will see that the distinction between normative and empirical expectations as well as her definition of reference network can be useful for you. The paper attached can get you started on this, should you not find the book.
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